It's a game of survival and avoiding the inevitable. You control a small group of nomadic beings who do two things, feed and grow. Scour the world for food to survive. In the end, realize your place on the grand scale that is your world.
Players control a wet paint drop on a paint covered sidewalk struggling to survive a rainstorm. The paint begins to be washed away by the rainstorm, forcing the player to evade and hide from the rain drops by changing its color to hide in the patches of other paint.